Mission and vision

Having the trust of our community for many years, we create memorable sweet moments of pleasure, relying on our tradition as well as on the quality and expertise of our employees.

Continuing our tradition, we envision Kraš as a strong confectionery company that is always a step ahead with its extensive product range and able to both keep a competitive edge in the region and expand into new markets, thus achieving common goals of its employees, loyal and satisfied consumers, shareholders, and business partners as well as of a wider community.