The start of a new school year brings new books, challenges, friendships, and countless questions. Questions are what set every great adventure in motion, and Znatiželjci know that the best path to finding answers is one filled with exploration, discovery, and Životinjsko carstvo (Animal Kingdom).

That is why this autumn Kraš is continuing the Znatiželjci story and inviting all little explorers to start the school year with a sweet backpack containing a Životinjsko carstvo (Animal Kingdom) album and ten favourite chocolate bars – enough to collect their first stickers, make new discoveries, and start exchanging.

Every sticker can be the beginning of a question, and every question can be the beginning of new knowledge. Along the way, Znatiželjci can discover that magpies can recognise themselves in a mirror, that camels have special pads on their feet that make it easier for them to walk on sand and snow, or that up to 70% of a wood frog’s body can freeze during winter.

For decades, the Životinjsko carstvo (Animal Kingdom) album has been more than just a place to collect stickers. It has been part of growing up for generations of children who have learned from its pages to explore, discover the world around them, and share their discoveries with friends.

The exploration continues after opening the sweet backpack on the Znatiželjci platform where you can find even more fascinating facts about the animal world and plenty of reasons to ask yet another question.

Little and big Znatiželjci can find the backpack with the Životinjsko carstvo (Animal Kingdom) album and chocolate bars in stores across Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and North Macedonia, and set off on a journey of discovery into the wonderful world of animals – while nurturing their greatest superpower: curiosity!