Priding ourselves on manufacturing the tastiest soul food for over a century, this autumn we have created a new communication platform for Dorina – Chocotherapy.
In today’s lifestyle with busy schedules and lack of free time, everybody needs a break. When taking a break from all the “shoulds” and “musts”, and a chaotic everyday life one needs food for the soul: chocolate. Priding ourselves on manufacturing the tastiest soul food for over a century, this autumn we have created a new communication platform for Dorina – Chocotherapy.
Short-format TV ads are featuring different situations in which Dorina chocolate represents comfort and reward — a genuine Chocotherapy. Dorina Chocotherapy is here for all of those who need a shortcut to happiness, a feeling of safety and warmth, and 'feel-good' hormones. Owing to its wide array of flavours, innovative wrappers, and a fine, melt-in-the-mouth, true chocolate taste, Dorina offers a momentary break from everyday life, comfort and reward.
Dorina chocolate makes each moment a little bit better than the last one, creating harmony and magic of a true chocolate indulgence. This autumn Dorina is offering, for new chocolate rituals, a new flavour in the much-loved co-branding range - Dorina Jadro.
The unique combo of Dorina milk chocolate with popular Jadro Napolitanke wafers in a distinctive gold wrapper will delight every true chocolate lover.