Mission & Vision

Mission & Vision

Mission

We create original, high quality brands, the flavours of which bring generations of consumers together.
Our greatest assets are our employees and our extensive experience based on a hundred-year-old tradition.
We grow our business organically and through transparent relationships we have with our business partners and the communities in which we operate.

Vision

Kraš d.d. shall maintain its leading position on the regional markets in the medium term by strengthening its brands through company’s development and growth, through strategic alliances and acquisitions, and effective human resource management, with the goal of ensuring the majority worker ownership.